When budgets are tight, marketing may be the first expense you seem to reduce. While conventional marketing methods are costly and difficult to measure, small businesses have not had greater access to cheap marketing tools.
However, with so many electronic tools available, how can you know where to begin?
Whatever business you may have, whether café, a shoe shop, or even selling basketball uniforms, email and social networking marketing are only the start. Here are a few marketing strategies to help any small business.
- Craft an elevator pitch
You should be marketing all of the time; wherever you are. Consequently, you want a compelling elevator pitch. Research shows the average attention span of an adult is about six to eight minutes. That’s all of the time you need to grab a person’s attention. If you successfully engage them, then you simply have a little over a minute to actually sell them on your service or product. Invest the time to craft a killer elevator pitch. The yield on your investment will pay massive dividends when it comes to creating business opportunities.
- Leverage your community
You don’t need to think big when it comes to your marketing efforts. Think locally. What’s happening in your community? Sponsor a Little League team or a 5k-charity walk/run, or even give away free basketball apparel to the local teams. Print bookmarks and leave them in the local library. Get to know your ideal customer and consider how and where they spend their time.
Then search for opportunities to get in front of your client with your advertising message.
Collect a set of synergistic, non-competitive companies locally and agree to cross-promote. By collaborating with one another, you can enlarge your client base since you are going to be reaching new individuals.
Networking requires a time commitment and it does not offer immediate gratification, but a powerful network is among the most important assets any business person can have.
- Give a speech
A great deal of people hate public speaking. However, there are lots of organizations searching for qualified, subject-matter specialists who can present to their own groups. Take a deep breath and volunteer. You don’t need to be a pro as long as the information that you share is useful to the audience. And the upside, the longer you do it the easier it gets. Additionally, it places you as a credible authority in your area.
- Create buzz
Today, a small business owner can accomplish a lot without hiring a professional company. Subscribe to assist a reporter out. You may respond to reporters’ questions, which are looking for story ideas and resources. Some are little media opportunities, but others are important media outlets using this service too.
- Request referrals
Do not be shy about asking for client referrals. Nearly all individuals say they are eager to offer a referral if requested, but very few take the initiative to do it by themselves. Referrals make it easier to get in the door with new clients. If you are not asking for them, you’re missing opportunities.
- Build relationships
It’s far less expensive to keep a customer than it is to have a new one. That is why establishing strong relationships with your client base is a must. One of the ways that you can do this is by keeping in touch with people through email advertising. Ask customers for their email address whenever they visit your shop or website.
- Offer coupons
Coupons are a fantastic way for many companies to attract new customers. Research shows that individuals will go out of their way to use a voucher, demonstrating that this process is effective in expanding your customer base. Coupons may also generate return visits. By way of instance, if you give a customer a coupon to get a discount to use on future business, there is a high probability they will be back.
- Give it away
If someone has the chance to experience your service or product, chances are they’ll want to purchase more. Do not be afraid to give somebody a free trial or a sample. In today’s market, people are more comfortable buying something they’ve been able to experience first.
The above suggested, inexpensive marketing strategies can allow you to engage customers, build relationships, and finally keep your brand and business top-of-mind.